California's Civic Media Program Marks Significant Progress Over Past Efforts to Fund Local News
Civic-media leaders say more improvements are necessary to meet the needs of the state’s diverse and historically underserved communities
SACRAMENTO — On Monday, the state of California unveiled the details of a groundbreaking multimillion-dollar program to support local newsrooms across the state. The California Civic Media Program will distribute an initial $20 million in grants as a public-private investment in local reporting that’s essential to the civic health of the state’s diverse communities.
The State of California established the program through the Governor’s Office of Business and Economic Development (GO-Biz) with founding private support from Google. The James B. McClatchy Foundation will independently administer the application process with support from Journalism Funding Partners and guidance from an advisory board of journalism leaders. News organizations that apply for support will be ranked based on criteria related to equity, underserved communities and public-interest goals. A formula tied to newsroom-staffing levels will determine most grant sizes. The program also includes a dedicated needs-based funding pool — representing roughly 13 percent of total funding — intended to support smaller newsrooms and outlets serving communities with the largest civic-information gaps.
According to Free Press Action’s analysis, California’s Civic Media Program — while imperfect — marks a significant step forward since state lawmakers, local-news providers and advocates first began debating public support for local news and information. Earlier legislative proposals — like the California Journalism Preservation Act, which failed to pass the statehouse in 2024 — would have functioned primarily as broad subsidies for the largest publishers. But sustained engagement from civic-media leaders, community-rooted outlets and nonprofit newsrooms helped shift the debate toward stronger equity criteria; a dedicated needs-based funding pool; and explicit recognition that media policy should prioritize the racially diverse, multilingual California communities that legacy media outlets have long underserved.
Free Press Action, News Futures — a community of civic-media practitioners —and their allies across the state have engaged with this process from the beginning, arguing that needs-based funding of community outlets must be a primary factor in determining grant size. At roughly 13 percent of total funding, the needs-based pool is still too small. Under the formulation announced on Monday, larger outlets can access needs-based grants of up to $250,000 while smaller community organizations are capped at significantly lower levels. Tethered to a formula weighted toward current newsroom size, the pool can’t easily be used to support the kinds of field-building efforts or innovative new models that are critical to future viability at a time when the local-news ecosystem is in flux.
Free Press Action Journalism Advocacy Director Alex Frandsen said:
“This announcement marks a meaningful step forward for public investment in local news — and is also a clear signal of how much work remains to build the kind of local information landscape our communities actually need. State officials got a lot right in shaping California’s Civic Media Program, and they’ve signaled a willingness to keep improving the initiative. They engaged seriously with feedback from across the field and moved the proposal in important ways, despite significant pressure from powerful media interests and their lobbyists. Free Press Action is eager to work with state officials and lawmakers — and alongside local-news practitioners and the communities they serve — to further guide the program through this pilot phase.
“Anyone who cares about local news and civic information has reason to celebrate this announcement. California has opened an important new chapter in public-media policy. The progress reflected in this program is significant, but so is the unfinished work ahead. As policymakers consider the future of public investment in local media, they need to both sustain existing news organizations and ensure that every community has access to the civic information it needs to thrive. Future efforts should continue shifting from a narrow focus on industry stabilization toward a broader commitment to meeting community-information needs.”
News Futures Lead Steward Darryl Holliday said:
“Civic-media leaders across California showed up for this — organized, with a clear point of view, pushing for a program design that starts with the information needs of Californians ahead of newsroom headcounts. That the Civic Media Program didn’t fully deliver on that vision isn’t a reason to step back. Quite the opposite: It’s a signal — to stay engaged, to build deeper alliances and to show up with even more constituencies at the table.
“The Civic Media Program names the right goals — closing information gaps, centering participation in civic life. The civic-media field helped build that language; now we have to make sure the program lives up to it. But the harder job remains: persuading policymakers, civic leaders and the broader public that it’s time to build something new — not just sustain what already exists. That case still has to be made. I intend to keep making it.”