People + Policy
= Positive Change for the Public Good
Jenn Ettinger, 202-265-1490 ext. 35
WASHINGTON – On Monday, Free Press released Left in the Dark, an analysis of political advertising and local news coverage in five cities — Charlotte, Cleveland, Las Vegas, Milwaukee and Tampa — where ad spending has skyrocketed this year.
With fewer than 45 days left until Election Day, Americans across the country are facing an unprecedented increase in political advertising on local stations. Media analysts project that $3.3 billion — money that pads the bank accounts of station owners — will be spent on television ads by Nov. 6. Left in the Dark investigates whether stations airing political ads are balancing out their often deceptive messages with local coverage of the role this money is playing in the 2012 elections.
Free Press examined the political files of ABC, CBS, Fox and NBC affiliates in Charlotte, Cleveland, Las Vegas, Milwaukee and Tampa to determine the Super PACs and other political groups that were most actively purchasing ad time. We then analyzed hundreds of hours of local news coverage to see whether these stations were reporting on the groups or fact-checking their ads.
In all five of these markets, Free Press found that local newscasts ignored the deluge of political ads broadcast on their stations.
“Election-year profiteering may explain broadcasters’ reluctance to cover political ad spending in their markets,” said Timothy Karr, Free Press senior director of strategy and author of Left in the Dark. “In exchange for this massive influx of political cash, broadcasters must do a better job of exposing the groups and individuals funding political ads in their markets, and addressing the falsehoods presented in many of these spots.”
According to Left in the Dark:
“Democracy requires an informed public. But Americans aren’t getting the political news they need from local TV,” said Karr. “The lack of reporting on the ads or the groups behind this spending spree is egregious given the thousands of paid spots that stations are airing.”
To read Left in the Dark, go to: http://www.freepress.net/left-in-the-dark.
People + Policy
= Positive Change for the Public Good