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Lucia manages all aspects of Free Press’ digital strategy and successful implementation across priority campaigns and digital platforms. She develops digital strategy for advocacy, fundraising and messaging campaigns. She works across the organization to use digital tools to creatively reach campaign goals and increase online engagement, growth metrics and long-term memberships. If you get an email from Free Press, Lucia had a hand in making it happen. She enjoys crafting engaging messaging arcs for our members, keeping up with the latest advocacy tech and evaluating data. Lucia also co-chairs the organization’s Race Equity Working Group. She earned her B.A. in Latino/a & Latin American Studies at Occidental College and is a longtime member of Generation Justice. Outside of the office, she can be found powerlifting or cooking.

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