online advertising

Yahoo Adds Ad Targeting Options

Lindsy Embree — Tue, 08 Nov 2011 10:54:40 -0500

Full article: MediaPost
Mark Walsh
Aiming to better monetize its vast inventory, Yahoo announced a pair of new or upgraded ad targeting services designed to deliver more relevant messages and higher interaction rates.

Internet Advertising Reaches a Record $15 Billions in First Half of 2011 -- Up 23 Percent

Lindsy Embree — Thu, 29 Sep 2011 10:00:03 -0400

Full article: TechCrunch
Leena Rao
The Internet Advertising Bureau just released its numbers of the first half of 2011, and it looks like Internet ad revenue reached record highs during the time period. Internet ad revenues rose 23.2 percent -- to a record $14.9 billion -- in the first half of 2011.

Google's Rivals Unite on Ads

Lindsy Embree — Thu, 15 Sep 2011 11:55:30 -0400

Full article: Wall Street Journal
Emily Steel
In their boldest attempt to battle the growing dominance of Google Inc. and save their embattled advertising businesses, Yahoo Inc., Microsoft Corp. and AOL Inc. plan to band together to sell ads on each other's sites, according to advertising executives pitched on the initiative.

How NYT Paywall Could Turn Out to Be a Success

Lindsy Embree — Thu, 24 Mar 2011 09:54:48 -0400

Full article: Wired
Felix Salmon
There's one aspect of the <em>New York Times</em> paywall that hasn't got as much attention as it deserves -- and that's the idea that the <em>Times</em> will be able to charge higher CPMs for ads behind the paywall than it currently gets for ads on a free site.

Off Screen, Porn Sites Trick Advertisers

Lindsy Embree — Wed, 16 Mar 2011 12:04:13 -0400

Full article: Wall Street Journal
Emily Steel
Dozens of big-name marketers and Internet companies have fallen victim to a scam orchestrated by a series of pornography sites. In a new type of online-advertising fraud, these porn sites are trying to generate revenue by setting up junk pages and faking Web traffic.

Google Promises to Keep Counterfeiters Out of Its Ads

Lindsy Embree — Wed, 16 Mar 2011 09:17:02 -0400

Full article: Fast Company
Kit Eaton
Conscious that as leader in online advertising its systems sometimes contain ads to illicit services, Google is tightening up its policies.

FTC Clamps Down on Deceptive Opt-Out Cookies

Lindsy Embree — Tue, 15 Mar 2011 10:23:04 -0400

Full article: MediaPost
Wendy Davis
Signaling its concern about privacy and online advertising, the Federal Trade Commission said that it brought an enforcement action against the online ad network Chitika for continuing to track Web users after they opted out.

Facebook Displaces Yahoo for Display Ad Revs; Google Keeps Search Lead

Lindsy Embree — Wed, 02 Mar 2011 10:31:15 -0500

Full article: MediaPost
Laurie Sullivan
Companies will spend more than one in five U.S. ad dollars this year to purchase display ads in Facebook, displacing Yahoo for the first time as the top revenue-generating site.

Cutting Out Middleman to Sell Small Ads Online

Lindsy Embree — Mon, 28 Feb 2011 09:57:17 -0500

Full article: New York Times
Tanzina Vega
Online publishers, who have long been dismayed with the revenue from some of their advertising, are increasingly taking matters into their own hands.

Franken to Head New Privacy Subcommittee

Stevie Converse — Tue, 15 Feb 2011 08:09:06 -0500

Full article: Broadcasting & Cable
John Eggerton
Sen. Al Franken (D-Minn.) has been named to chair a new Senate Judiciary Committee subcommittee on Privacy, Technology, and the Law, with jurisdiction over online behavioral advertising, privacy, social networks and much more. Tom Coburn (R-Okla.) will be ranking member, while other members will include Chuck Schumer (D-NY), Sheldon Whitehouse (D-R.I.), Orrin Hatch (R-Utah), and Lindsey Graham (R-S.C.).