commercialism

Big Media: Masters of Deception

Stevie Converse — Mon, 27 Oct 2008 05:05:03 -0700

Major Media Outlets Fight FCC on Product Placement

Stevie Converse — Wed, 24 Sep 2008 08:38:55 -0700

Stealth Marketers Gone Wild: Will the FCC Act?

Stevie Converse — Wed, 24 Sep 2008 05:37:52 -0700

Bratz Books Expelled from U.S. School Book Suppliers

Stevie Converse — Tue, 23 Sep 2008 09:02:08 -0700

Product Placement on TV: Too Much, Too Little or Who Cares?

Stevie Converse — Tue, 23 Sep 2008 08:09:12 -0700

Europe Takes Aim at Sexual Stereotyping in Ads

Stevie Converse — Wed, 10 Sep 2008 05:54:25 -0700

Growing Up Digital: Kids, Commercialism & New Media Culture

Mary Alice Crim — Tue, 02 Sep 2008 13:17:55 -0700

Start: 09/26/2008 - 19:11

Timezone: Etc/GMT-4

A one-day conference for teachers, parents, librarians, media educators, media makers, and media literacy activists. More information is available here.

You Are Here (and Probably Seeing an Ad)

Stevie Converse — Fri, 15 Aug 2008 05:52:44 -0700

McDonald's Coffee Finds Placement in Vegas Newscast

Stevie Converse — Wed, 23 Jul 2008 04:56:54 -0700

Research Firm Nielsen Tallying Product Placement Ads

Stevie Converse — Mon, 21 Jul 2008 08:15:14 -0700

FCC to Probe TV Show Product Placements

Stevie Converse — Tue, 01 Jul 2008 07:12:26 -0700

Under pressure from digital recorders that let television viewers skip commercials, advertisers have increasingly resorted to sneaking product placements into the shows themselves, from characters using branded props to actually shifting the plots of shows to focus on particular products as plot points.

Writers Guild West Calls for Real Time Disclosure of Product Placement and End to VNRs

Stevie Converse — Wed, 25 Jun 2008 10:40:55 -0700

In a letter sent yesterday from Writers Guild of America, West President Patric M. Verrone to Federal Communications Commission Chairman Kevin Martin, the WGAW urged FCC Chairman Martin to address disclosure issues arising from product integration within the entertainment industry, and in particular its rapidly increasing use in television programming.

Product Placements Get FCC Scrutiny

Stevie Converse — Mon, 23 Jun 2008 08:21:13 -0700

Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products as props.

[Editor's note: To see the chart associated with this article, click here.]

Reform Groups Want FCC to Take on Product Placement Epidemic

Stevie Converse — Sun, 22 Jun 2008 15:37:21 -0700

Almost two dozen public interest groups have asked the Federal Communications Commission to start a proceeding on what they call "advertainment"—TV programming saturated with product placement.

Coalition Urges FCC to Adopt Product Placement Rules

Stevie Converse — Fri, 20 Jun 2008 08:25:44 -0700

A coalition of 23 consumer and advocacy groups Thursday sent a letter to the chairman of the Federal Communications Commission, proposing an action that would force the agency to listen to public concerns over advertising.

Citoyen Consumer: Disengagement, Disempowerment and Corporate Media Bias

Stevie Converse — Fri, 20 Jun 2008 08:06:53 -0700

During the class in mass communication and journalism I teach at a local community college, my students and I do a simple listing exercise.

FTC Wants to Know What Big Brother Knows About You

Stevie Converse — Thu, 22 May 2008 05:22:09 -0700

How do you find a bride these days?

One of the nation's leading online tracking companies knows.

Monitoring consumers at roughly 3,000 Web sites, Revenue Science identified brides by picking out bridal behavior it had seen: anyone who'd gone online to read about weddings in the news, entered "bridesmaid dresses" into a search engine or surfed fashion pages for wedding styles.

Cable Set for Interactive Ad Future

Stevie Converse — Tue, 20 May 2008 06:31:48 -0700

Cable executives said on Monday they are weeks away from naming the first chief executive for a joint-industry interactive advertising platform project.

The platform would allow advertisers to automatically insert ads into video-on-demand shows and target consumers.

Is Your ISP Tracking Your Web Surfing and Selling the Data to Advertisers?

Stevie Converse — Tue, 20 May 2008 06:16:27 -0700

It’s the stuff of a science fiction thriller: A big company shadowing your every move on the Internet, compiling a detailed profile of every web site you visit, how long you stay, and what you did while you were there.

Broadcast TV Product Placements Up Almost 40 Percent

Stevie Converse — Fri, 16 May 2008 08:08:57 -0700

The Nielsen Company reported that product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast. Broadcast television placements rose 39%, while cable television was essentially flat at -1%.