Yahoo

Bing Surpasses Yahoo in Searches for First Time Ever

Lindsy Embree — Thu, 12 Jan 2012 07:42:21 -0500

Full article: CNet
Lance Whitney
Microsoft has finally won second place in the search engine arena. Carving out 15.1 of the market in December, Bing narrowly outstripped the 14.5 percent share eked out by Yahoo, according to new data. Of course, Google still led the search engine market with a whopping 65 percent share.

Yahoo Adds Ad Targeting Options

Lindsy Embree — Tue, 08 Nov 2011 10:54:40 -0500

Full article: MediaPost
Mark Walsh
Aiming to better monetize its vast inventory, Yahoo announced a pair of new or upgraded ad targeting services designed to deliver more relevant messages and higher interaction rates.

Yahoo No Longer Playing Hard to Get

Lindsy Embree — Wed, 05 Oct 2011 10:55:45 -0400

Full article: CNet
Don Reisinger
Yahoo has been playing hard to get lately, saying that it doesn't want to be acquired. But according to a new report, the company is handing out financial information to give potential suitors much of the data they need to file a bid.

Google's Rivals Unite on Ads

Lindsy Embree — Thu, 15 Sep 2011 11:55:30 -0400

Full article: Wall Street Journal
Emily Steel
In their boldest attempt to battle the growing dominance of Google Inc. and save their embattled advertising businesses, Yahoo Inc., Microsoft Corp. and AOL Inc. plan to band together to sell ads on each other's sites, according to advertising executives pitched on the initiative.

Yahoo for Sale: Possible Bidders Circling

Lindsy Embree — Thu, 15 Sep 2011 10:10:02 -0400

Full article: All Things Digital
Kara Swisher
A range of major players interested in acquiring all or a large piece of Yahoo have been prepping possible bids and have been in touch with the Internet giant's board over the last several days.

Inside Yahoo's Bid for Hulu

Lindsy Embree — Wed, 20 Jul 2011 08:57:08 -0400

Full article: Business Insider
Nicholas Carlson
Yahoo would pay up to $2 billion to buy Hulu from its current owners. But Yahoo's corporate development people will only bring that type of deal to the Yahoo board if Hulu's owners can guarantee Hulu will have four or five years of exclusive access to current TV shows and older movies.

Yahoo Approaches Hulu About Possible Acquisition

Lindsy Embree — Wed, 22 Jun 2011 10:57:07 -0400

Full article: Los Angeles Times
Yahoo recently approached Hulu to discuss a possible acquisition of the popular online video service. Although there has been interest in the company, it remains unclear whether its owners have any desire to sell.

Yahoo Decides to Friend Facebook

Lindsy Embree — Wed, 16 Feb 2011 09:55:32 -0500

Full article: Wall Street Journal
Amir Efrati
Yahoo watched as social-networking website Facebook stole the attention of users and grabbed a major share of the online-advertising market. Now the Internet pioneer is following an old mantra: If you can't beat 'em, join 'em.

Yahoo Is Said to Move Toward Personalized Content

Lindsy Embree — Mon, 07 Feb 2011 08:31:25 -0500

Full article: New York Times
Evelyn M. Rusli
Confronted by declining revenue and a steady stream of prominent departures, Yahoo plans to announce that it is developing a publishing platform for applications that would let users get personalized content on their phones and other mobile devices.

Yahoo Chief Says Facebook Is Bigger Rival Than Google

Lindsy Embree — Thu, 09 Dec 2010 09:37:47 -0500

Full article: Bloomberg News
Brian Womack and Douglas MacMillan
Yahoo CEO Carol Bartz said social networking leader Facebook has emerged as a bigger rival than Google, owner of the biggest Web-search engine. "Our greatest competitor probably is Facebook, more so than Google," Bartz said.