embedded ads

Media Minutes: October 2, 2009

Candace Clement — Thu, 01 Oct 2009 19:51:07 -0400

With product placement in TV programs exploding, public advocacy groups are calling for the FCC to develop rules for clear disclosure for all TV marketing. And broadcasters may be undermining the news and information you receive on your local TV newscast. In an effort to cut costs, some rival broadcasters are merging their newsroom operations.

Media Minutes(2009-10-02)

Candace Clement — Thu, 01 Oct 2009 19:47:48 -0400

Stealth Marketers Gone Wild: Will the FCC Act?

Stevie Converse — Wed, 24 Sep 2008 08:37:52 -0400

Full article: Center for Media and Democracy
Diane Farsetta
The Center for Media and Democracy has filed a comment with the FCC on embedded advertising in news programming. Product placement "raises serious questions about editorial independence" and the public's right to full disclosure of all endorsements.