TV advertising

FTC Asked to Redefine Definition of Programming Targeted to Kids, Teens

Stevie Converse — Tue, 24 Nov 2009 10:37:08 -0500

Full article: Broadcasting & Cable
John Eggerton
A consortium of kids activists and academics has asked the Federal Trade Commission to redefine its definition of programming targeted to kids and teens. The goal is to collect more information on the marketing by popular TV shows, and to collect it from program distributors as well food marketers.

Google, Ally to Target TV Spots

Stevie Converse — Wed, 29 Jul 2009 07:48:25 -0400

Full article: Wall Street Journal
Suzanne Vranica
Google is teaming up with Visible World, a well-known New York technology company that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Visible World's software also allows advertisers to switch out ads on the fly based on results of how an ad is performing.

Here's a First: Live Commercials in a Scripted Show

Stevie Converse — Tue, 14 Jul 2009 08:32:23 -0400

Full article: Advertising Age
Andrew Hampp
In what is believed to be a first, a scripted series will feature live commercials during six of its seven episodes. The shows stars humorously wax poetic about the virtues of products including Unilever's Klondike, Dunkin' Donuts, Mike's Hard Lemonade and Palm Pre.

NBC Universal's Zucker Says Ad Market Has 'Bottomed Out'

Stevie Converse — Fri, 29 May 2009 11:19:09 -0400

Full article: Wall Street Journal
Jessica E. Vascellaro
At a recent conference, NBC Universal Chief Executive Jeff Zucker said he believes the advertising market has "bottomed out." He also discussed the continued challenges of making up for lost TV revenues with digital business models and said that his company is at its core "a cable company."

Why TV Advertising Isn't Dead Yet

Lindsy Embree — Fri, 01 May 2009 10:07:37 -0400

Full article: BusinessWeek
Jon Fine
The economy remains in tatters. The big broadcast networks' aggregate TV ratings are dropping, again. Total ad spending is expected to be down this year, anywhere from around 6 percent to over 10 percent. But Skittish marketers aren't ready to abandon the familiar comfort of the 30-second network TV spot.

Keeping the News Crawl Running During Ad Breaks

Lindsy Embree — Thu, 30 Apr 2009 10:57:44 -0400

Full article: New York Times
John Consoli
In theory, cable networks that keep their news and information tickers rolling during commercial breaks could upset advertisers, which might feel that viewers are being distracted from their message. But media agency buyers and creative executives say they embrace the concept.

Product Placement Disclosure Dispute Heads Toward Deadline at FCC

Stevie Converse — Mon, 24 Nov 2008 08:52:58 -0500

Full article: TV Week
Ira Teinowitz
An advertising group, TV networks and TV news directors are urging the FCC not to increase TV sponsorship and placement disclosures. Consumer groups, meanwhile, want the agency to make the disclosures more prominent.

Cable Pockets Healthy Share of Political Ad Dollars

Stevie Converse — Fri, 31 Oct 2008 11:28:46 -0400

Full article: Multichannel News
Linda Haugsted
Cable appears to have attracted 18 to 20 percent of the overall advertising spend by the candidates for president. Cable also got and estimated 15 to 18 percent of the advertising for Congressional and local races.

Political Ads, Digital Revenues Boost LIN TV’s Q3 Results

Stevie Converse — Fri, 31 Oct 2008 11:25:32 -0400

Full article: TV Week
Michele Greppi
Driven by $11.4 million in political advertising and by an 88 percent increase in digital revenues, net revenues for LIN TV rose to $98.8 million, or 20 cents per share, up from $93.7 million, or 3 cents per share, in third quarter 2007.

Campaign Ads Boost Hearst-Argyle Profits

Stevie Converse — Fri, 31 Oct 2008 11:23:39 -0400

Full article: TV Week
Michele Greppi
Strong political advertising helped drive Hearst-Argyle Television’s profit for the third quarter up 20 percent.