behavioral targeting

AT&T and Comcast Tap TRUSTe Behavioral Targeting Widget

Lindsy Embree — Fri, 29 Jan 2010 10:50:54 -0500

Full article: MediaPost
Laurie Sullivan
TRUSTe has developed a widget that provides consumers with the ability to opt-out from being targeted by advertisements by ad networks and other third-party ad companies. And AT&T and Comcast will become the first to test the program on their Web sites.

Internet Marketing: Is Regulation Coming?

Lindsy Embree — Fri, 19 Jun 2009 09:23:02 -0400

Full article: BusinessWeek
Douglas MacMillan
The impetus to regulate online marketing may be gathering steam. Recently, a House subcommittee held a hearing to take a closer look at how advertisers gather and use information on consumers' Web-surfing habits. Although regulation is likely far off, it would surely rewrite how Internet companies grapple for the online ad market.

AT&T Backs Privacy Group Led by Former AOL Exec

Lindsy Embree — Mon, 17 Nov 2008 11:16:29 -0500

Full article: MediaPost
Wendy Davis
Internet service provider AT&T is backing a new privacy think tank, the Future of Privacy Forum, which is expected to articulate privacy standards for companies that engage in online behavioral targeting.

LinkedIn Launches Advertising Network

Holiday Shapiro — Mon, 15 Sep 2008 17:06:49 -0400

Full article: The Guardian
Jemima Kiss
Business social networking site LinkedIn has created an advertising network that will allow partner publishers to identify LinkedIn users and target them across hundreds of sites.

MSOs Admit to Tracking Consumers' Online Activity

Holiday Shapiro — Mon, 18 Aug 2008 10:28:07 -0400

Full article: Multichannel News
Ted Hearn
Cable One and Bresnan Communications, a cable operator with about 300,000 video customers, conducted trials using network-based technology that tracks consumers' Internet movements in an effort to amass refined data on Web-surfer habits that can be sold to advertisers at premium rates.

Internet Privacy Gets Congress' Attention

Holiday Shapiro — Tue, 12 Aug 2008 17:40:36 -0400

Full article: MinnPost.com
Susan Albright
An inquiry by the House Energy and Commerce Committee into behavioral targeting is raising the public's consciousness and knowledge level about current and future threats to what's left of Internet privacy.

Yahoo Expands Privacy Controls Across Portal As Regulatory Scrutiny Sharpens

Holiday Shapiro — Mon, 11 Aug 2008 11:08:20 -0400

Full article: paidContent.org
David Kaplan
Hoping to mollify Congress and state legislators, Yahoo is broadening 'opt-out' controls covering targeted ads across its portal.

NebuAd Faces More Congressional Scrutiny

Holiday Shapiro — Wed, 16 Jul 2008 09:19:03 -0400

Full article: Media Post
Wendy Davis
Less than one week after NebuAd CEO Bob Dykes assured the Senate Commerce Committee that the company respects consumers' privacy, lawmakers are raising new questions about its behavioral targeting platform.