product integration

FCC to Probe TV Show Product Placements

Stevie Converse — Tue, 01 Jul 2008 07:12:26 -0700

Under pressure from digital recorders that let television viewers skip commercials, advertisers have increasingly resorted to sneaking product placements into the shows themselves, from characters using branded props to actually shifting the plots of shows to focus on particular products as plot points.

Free Press Reacts to FCC's NPRM on Product Integration

Holiday Shapiro — Fri, 27 Jun 2008 06:41:25 -0700

Yesterday, the Federal Communications Commission released a Notice of Proposed Rulemaking to address the use of product integration in television.

Ben Scott, policy director of Free Press, issued the following statement:

Writers Guild West Calls for Real Time Disclosure of Product Placement and End to VNRs

Stevie Converse — Wed, 25 Jun 2008 10:40:55 -0700

In a letter sent yesterday from Writers Guild of America, West President Patric M. Verrone to Federal Communications Commission Chairman Kevin Martin, the WGAW urged FCC Chairman Martin to address disclosure issues arising from product integration within the entertainment industry, and in particular its rapidly increasing use in television programming.

Product Placements Get FCC Scrutiny

Stevie Converse — Mon, 23 Jun 2008 08:21:13 -0700

Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products as props.

[Editor's note: To see the chart associated with this article, click here.]

Reform Groups Want FCC to Take on Product Placement Epidemic

Stevie Converse — Sun, 22 Jun 2008 15:37:21 -0700

Almost two dozen public interest groups have asked the Federal Communications Commission to start a proceeding on what they call "advertainment"—TV programming saturated with product placement.

Coalition Urges FCC to Adopt Product Placement Rules

Stevie Converse — Fri, 20 Jun 2008 08:25:44 -0700

A coalition of 23 consumer and advocacy groups Thursday sent a letter to the chairman of the Federal Communications Commission, proposing an action that would force the agency to listen to public concerns over advertising.