targeted advertising

Rockefeller Asks Credit Card Companies about Behavioral Targeting Plans

Lindsy Embree — Fri, 28 Oct 2011 10:57:57 -0400

Full article: MediaPost
Wendy Davis
The head of the Senate Commerce Committee is questioning Visa and MasterCard about a press report that the companies are considering combining information about consumers' purchases with data about their online activity in order to send people targeted ads.

Supreme Court Strikes Down Vermont Data Mining Regulation

Stevie Converse — Fri, 24 Jun 2011 11:46:55 -0400

Full article: Modern Health Care
Joe Carlson
In a victory for pharmaceutical and data-mining companies, the U.S. Supreme Court has struck down a Vermont statute that sought to outlaw the practice of pharmacies selling information to drugmakers about doctors' prescribing habits. In a 6-3 decision, the high court ruled that Vermont's law violated constitutional protections on free speech even though lawmakers drafted it with the goal of preventing pharmaceutical companies from using direct marketing to convince doctors to prescribe more-costly drugs to patients.

FCC: Targeted Advertising Is Good for America -- Sometimes

Lindsy Embree — Mon, 20 Jun 2011 12:15:27 -0400

Full article: MediaPost
Steve Smith
Here is one worth noting. In the massive new report on the media economy released last week, the FCC recommends that targeted advertising may actually have positive social, cultural and political benefits.

FCC Says News Outlets Could Make Money from Online Ad Tracking

Stevie Converse — Thu, 09 Jun 2011 13:41:07 -0400

Full article: The Hill
Sara Jerome
An FCC report encourages policymakers to see the benefits in behavioral advertising to help local journalism enterprises, despite a raging debate in Washington on how to regulate online tracking to protect the personal data of consumers. Privacy experts questioned the plausibility of such methods in terms of consumer privacy and a new kind of digital divide -- one that will create a gap in who has access to quality content and who are not worth targeting.

Speier Introducing Do-Not-Track Bill

Lindsy Embree — Fri, 11 Feb 2011 10:25:40 -0500

Full article: Multichannel News
John Eggerton
Rep. Jackie Speier (D.-Calif.) plans to introduce her bill that would allow online consumers to prevent marketers from tracking their online movements. She left no doubt about the point of the bill in its very personal name: The Do Not Track Me Online Act of 2011

Is that an Ad Growing in Your FarmVille Field?

Lindsy Embree — Tue, 08 Feb 2011 10:21:35 -0500

Full article: NPR
Shereen Meraji
Advertisers are always looking for a new, more engaged audience. And they've found one in the online world of social gaming, where more ads are becoming embedded in the game itself.

Privacy Concerns Dog Location-Based Services

Lindsy Embree — Mon, 15 Nov 2010 11:14:32 -0500

Full article: CNet
Dennis O'Reilly
It sounds like a sweet deal: Report your location to a social network and get a coupon for discounts and prizes. The price? The possibility that advertisers and other third parties will know where you are and where you've been.

Resisting the Online Tracking Programs

Lindsy Embree — Thu, 11 Nov 2010 10:35:42 -0500

Full article: New York Times
Riva Richmond
If you have ever worried about specifically aimed ads that seem aware of your private moments on the Web, such as looking at sites for kitten-heel pumps, eczema medications or how to get out of debt, here is something else to fret about.

You Are What You Watch, Market Data Suggest

Lindsy Embree — Tue, 02 Nov 2010 11:32:50 -0400

Full article: Advertising Age
Beth Snyder Bulik
According to psychographic ad targeter Mindset Media, the TV shows you watch can offer marketers key insights into your personality.

Facebook Apps Leaking User Info to Third Parties

Lindsy Embree — Mon, 18 Oct 2010 09:12:24 -0400

Full article: GigaOM
Mathew Ingram
Some of the most popular Facebook apps have been routinely transmitting information about Facebook users to third parties, including companies that are building profiles for sale to advertisers and marketers, according to a report.