Broadcast TV Product Placements Up Almost 40 Percent

Stevie Converse — Fri, 16 May 2008 08:08:57 -0700

The Nielsen Company reported that product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast. Broadcast television placements rose 39%, while cable television was essentially flat at -1%.

Channel Hopping Consumers More Loyal to Content Than TV Channels

Stevie Converse — Tue, 22 Apr 2008 05:38:02 -0700

According to results from Accenture's Global Broadcast Consumer Survey, consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favorite programs.

TV programming

Broadcast TV Product Placements Up Almost 40 Percent

Channel Hopping Consumers More Loyal to Content Than TV Channels