product placement

CCFC Wants FCC to Ban Product Placement in Kids Shows, Limit in Primetime

Lindsy Embree — Tue, 25 Nov 2008 07:00:17 -0800

Product Placement Disclosure Dispute Heads Toward Deadline at FCC

Stevie Converse — Mon, 24 Nov 2008 05:52:58 -0800

SAG Again Urges FCC to Boost Disclosure on Product Placement

Stevie Converse — Mon, 27 Oct 2008 07:59:02 -0700

Major Media Outlets Fight FCC on Product Placement

Stevie Converse — Wed, 24 Sep 2008 08:38:55 -0700

Stealth Marketers Gone Wild: Will the FCC Act?

Stevie Converse — Wed, 24 Sep 2008 05:37:52 -0700

Product Placement on TV: Too Much, Too Little or Who Cares?

Stevie Converse — Tue, 23 Sep 2008 08:09:12 -0700

Product Placement Still Huge as Advertisers Fight DVRs

Holiday Shapiro — Wed, 17 Sep 2008 08:43:38 -0700

TV Product Placement Dips

Holiday Shapiro — Tue, 16 Sep 2008 05:59:23 -0700

McDonald's Coffee Finds Placement in Vegas Newscast

Stevie Converse — Wed, 23 Jul 2008 04:56:54 -0700

A Product's Place Is on the Set

Stevie Converse — Tue, 22 Jul 2008 07:14:42 -0700

A Product's Place Is on the Set

Holiday Shapiro — Tue, 22 Jul 2008 07:04:10 -0700

Research Firm Nielsen Tallying Product Placement Ads

Stevie Converse — Mon, 21 Jul 2008 08:15:14 -0700

Product Placements Acquire a Life of Their Own on Shows

Holiday Shapiro — Mon, 14 Jul 2008 08:45:10 -0700

Is Sprint’s Product Placement Payola Gimmick a Lame Publicity Stunt or an Affront to Filmmaking?

Stevie Converse — Mon, 07 Jul 2008 05:09:51 -0700

Generally what a giant company employs illicit methods to build buzz about its product, it does not proceed to brag about them. But under CEO Dan Hesse, who insists on appearing in black and white commercials, nothing about Sprint makes sense these days.

FCC to Probe TV Show Product Placements

Stevie Converse — Tue, 01 Jul 2008 07:12:26 -0700

Under pressure from digital recorders that let television viewers skip commercials, advertisers have increasingly resorted to sneaking product placements into the shows themselves, from characters using branded props to actually shifting the plots of shows to focus on particular products as plot points.

FCC May Put Stealthy Advertising on Audience Radar

Holiday Shapiro — Fri, 27 Jun 2008 07:40:59 -0700

A stealthy form of advertising in which products are featured on television shows as props and even woven into story lines has drawn the government's attention.

The Federal Communications Commission said Thursday it will consider new rules to make it clear to viewers when brand-name products appear in shows in exchange for money.

FCC Votes to Consider New 'Embedded' Ad Rules

Holiday Shapiro — Fri, 27 Jun 2008 07:35:22 -0700

U.S. regulators on Thursday took a step toward adopting stricter rules on the growing use of product placements by television advertisers.

The Federal Communications Commission voted to consider new regulations requiring that viewers are more clearly notified when television advertisers have paid to feature products ranging from soft drinks to cars in television programs.

Writers Guild West Calls for Real Time Disclosure of Product Placement and End to VNRs

Stevie Converse — Wed, 25 Jun 2008 10:40:55 -0700

In a letter sent yesterday from Writers Guild of America, West President Patric M. Verrone to Federal Communications Commission Chairman Kevin Martin, the WGAW urged FCC Chairman Martin to address disclosure issues arising from product integration within the entertainment industry, and in particular its rapidly increasing use in television programming.

Product Placements Get FCC Scrutiny

Stevie Converse — Mon, 23 Jun 2008 08:21:13 -0700

Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products as props.

[Editor's note: To see the chart associated with this article, click here.]

Reform Groups Want FCC to Take on Product Placement Epidemic

Stevie Converse — Sun, 22 Jun 2008 15:37:21 -0700

Almost two dozen public interest groups have asked the Federal Communications Commission to start a proceeding on what they call "advertainment"—TV programming saturated with product placement.