product placement

A Commercial, Sandwiched Between Lines of Dialogue on Hawaii Five-0

Lindsy Embree — Mon, 23 Jan 2012 11:49:55 -0500

Full article: New York Times
Mike Hale
Product placement in scripted television shows has quickly become a fact of life, as struggling networks seek new ways to make money. Sometimes it's done subtly, sometimes with a sledgehammer. But an example from a recent episode of <em>Hawaii Five-0</em> on CBS was particularly egregious.

Morning Show Payola

Lindsy Embree — Mon, 19 Dec 2011 09:27:26 -0500

Full article: On the Media
As product placement becomes pervasive in TV and movies, the line between content continues to blur. It turns out that even TV news is getting into the game of embedded advertising, often crossing the line into the illegal practice of "payola," when "experts" tout products they are being paid to promote with no disclosure.

Product Placement Gone Wild

Lindsy Embree — Fri, 07 Oct 2011 10:40:45 -0400

Full article: SavetheNews.org
Josh Stearns
New tools and technology have given consumers more options for skipping the ads that have quietly come to fill as much as 10 to 15 minutes of a half-hour program. With TiVo and online streaming, people can increasingly choose what commercials they see -- or skip the ads altogether. The result? We're getting a lot more products pushed at us inside the actual shows.

Product Placement Rises in Networks' in Telenovelas

Stevie Converse — Wed, 31 Aug 2011 07:57:45 -0400

Full article: New York Times
Tanzina Vega
The two major Spanish language television networks, Telemundo and Univision, are lining up more opportunities for advertisers wanting to incorporate their products into their telenovelas. While the idea of product placement, or as marketers prefer to call it, branded entertainment, is far from new, the campaigns are becoming increasingly sophisticated with elements that take the products from the telenovela to the Web and mobile devices.

TV Product Placements Termed Junk Food Ad Loophole

Lindsy Embree — Wed, 03 Aug 2011 10:51:40 -0400

Full article: Reuters
Lauren Keiper
Companies that have pledged not to market unhealthy food and drinks directly to children may be turning to product placement on television shows instead of traditional ads to target youngsters, a new study showed.

Shill Stoppers

Lindsy Embree — Wed, 18 May 2011 11:36:24 -0400

Full article: New York Post
Claire Atkinson
The Peacock Network is strutting away from advertiser-friendly product placement in favor of higher-quality scripted shows in hopes of attracting top-shelf creative talent.

Bravo Ranks Highest in Product Placement effectiveness

Lindsy Embree — Tue, 03 May 2011 13:04:33 -0400

Full article: Los Angeles Times
Bravo, home of the "Real Housewives" franchise as well as "Bethenny Ever After" and "Pregnant in Heels," is also the best place to go for subliminal advertising messages.

That's Advertainment

Lindsy Embree — Tue, 04 Jan 2011 12:21:06 -0500

Full article: New York Times Upfront
Veronica Majerol
Embedded advertising doesn't happen by accident. The product makers work hard to secure on-screen appearances. And these kinds of product placements are becoming a lot more common as advertisers look for new ways to get their messages across to consumers.

Now in Blogs, Product Placement

Lindsy Embree — Mon, 14 Jun 2010 11:57:59 -0400

Full article: New York Times
J. David Goodman
As blogs take their place alongside traditional media, their writers must grapple with how to take advantage of moneymaking opportunities, steer clear of federal regulations -- and remain their ornery independent selves.

Love the Telenovela, Buy the Product

Lindsy Embree — Wed, 14 Apr 2010 11:58:00 -0400

Full article: New York Times
Stuart Elliott
For decades, the logo "As seen on TV" has appeared in advertising to indicate that the product in question is promoted in television commercials. Now the logo is taking on another meaning: the product may be incorporated into the plot line of a show.