marketing

Sara Lee Agrees to Limit Food Marketing to Kids

Lindsy Embree — Fri, 24 Sep 2010 10:32:05 -0400

Full article: Broadcasting & Cable
John Eggerton
Sara Lee is the latest food company to join the Council of Better Business Bureau's Children's Food and Beverage Initiative. Sara Lee has joined 16 other companies in pledging to only market products to kids 11 and under that meet government or American Heart Association standards for "healthy" foods.

Gottheimer Leaves Burson for Senior Counselor Role at FCC

Lindsy Embree — Thu, 24 Jun 2010 09:05:47 -0400

Full article: PRWeek
The FCC has named Josh Gottheimer as senior counselor to FCC Chairman Julius Genachowski, starting in mid-July. His role at the FCC is to provide the chairman with counsel on policy, strategy, and legal issues, as well as have oversight for legislative, communications, inter-government affairs, and public liaison.

FCC's Genachowski Brings in PR Help

Lindsy Embree — Thu, 24 Jun 2010 09:00:38 -0400

Full article: TVNewsCheck
The FCC Chairman Julius Genachowski hired a former Clinton and John Kerry speechwriter and public relations executive to help formulate and pitch agency policies to Congress, the media and the public.

Off-Field Action Heats Up As FIFA Chases Marketers

Lindsy Embree — Thu, 17 Jun 2010 08:20:42 -0400

Full article: Wall Street Journal
Will Connors and Christina Passariello
At this year's World Cup in South Africa soccer's governing body FIFA is trying to squelch guerrilla-marketing tactics by those who haven't paid for official sponsorships. It created new "exclusion zones" that restrict companies from advertising close to its venues and hired agents to help enforce the zones.

Why TV Advertising Isn't Dead Yet

Lindsy Embree — Fri, 01 May 2009 10:07:37 -0400

Full article: BusinessWeek
Jon Fine
The economy remains in tatters. The big broadcast networks' aggregate TV ratings are dropping, again. Total ad spending is expected to be down this year, anywhere from around 6 percent to over 10 percent. But Skittish marketers aren't ready to abandon the familiar comfort of the 30-second network TV spot.

Bloggers Be Warned: FTC May Monitor What You Say

Lindsy Embree — Tue, 14 Apr 2009 08:35:20 -0400

Full article: Advertising Age
Michael Bush
Thinking about letting a big-name blogger post a glowing review, or maybe sending some beverage products to an influencer, hoping she'll spread the word? Marketers might have to think twice, if the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs.

When Stars Twitter, a Ghost May Be Lurking

Stevie Converse — Fri, 27 Mar 2009 08:59:39 -0400

Full article: New York Times
Noam Cohen
Celebrities are hiring "ghost Twitterers" to keep their fans happy. Many online commentators are appalled at the practice of enlisting ghost Twitterers, but PR consultants say the practice is no different that tweeting for a brand -- because they are a brand.

Media Minutes: February 20, 2009

Lindsy Embree — Thu, 19 Feb 2009 16:05:01 -0500

After a five-year struggle against BellSouth and Cox Cable, the town of Lafayette, La., began offering its new fiber-optic broadband service. And a new film by the Media Education Foundation connects corporate marketing to kids with child health and societal changes.

Media Minutes 2009-02-20

Lindsy Embree — Thu, 19 Feb 2009 16:01:57 -0500

Ads to Go Leaner, Meaner in '09

Lindsy Embree — Tue, 06 Jan 2009 09:58:53 -0500

Full article: Wall Street Journal
Suzanne Vranica
With U.S. ad spending expected to fall 6.2% to $161.8 billion this year, marketers and ad firms will be forced to do more with less, say advertising gurus. Industry experts also predict 2009 ad pitches will be less lavish and glamorous