Why AT&T Can't Win its 'Map for That' Spat with Verizon

Telephony Online, November 24, 2009
By Kevin Fitchard

Verizon is looking for an easy way to demonstrate what is at the essence of the ads: AT&T's 3G network leaves a lot to be desired. A map with huge swathes of white spaces in between the metro markets highlighted in blue does the trick. But the problem with AT&T's network isn't so much where it doesn't offer 3G coverage, but where it does.

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