PBS Can Market Its Kids Shows Without Selling Out
Boston Globe, November 17, 2009
By Joanna Weiss
PBS faces a dilemma when its audience age goes from preschool to real school, when kids whose parents once controlled the remotes start getting influenced by their peers. As soon as kids get to school and see those SpongeBob T-shirts, public television loses a good chunk of its cachet. What can they do to change this?
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