Why Google Is Buying AdMob
BusinessWeek, November 10, 2009
By Robert D. Hof
In a move likely to give a big boost to the mobile-phone ad market, Google announced that it's buying AdMob, a provider of mobile ad technologies, for $750 million in stock. If approved, the acquisition would provide Google with a key set of technologies to expand its advertising business beyond search-related text ads that make up the bulk of revenue.
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