Online Advertisers are Monkeying Around Less
Los Angeles Times, January 1, 2009
By Dan Neil
Once the Internet vines were full of monkeys in banner ads that, if you "punched" them with your cursor, would bring you a free Xbox or iPod or maybe $25,000 in cash. But a whole class of flashy, shaky, maddening advertising collectively known as "punch the monkey" ads -- is going away, or at least slinking off to some forgotten cavern of the Internet.
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