Comcast: Broadcasters Will Determine TV Everywhere Ads
Broadband Reports, October 14, 2009
By Karl Bode
Broadcasters and cable operators haven't been seeing eye to eye about the cable industry's TV Everywhere initiative, which will offer online users Internet video as a free supplement to their cable subscription. The debate so far is over compensation -- with some eager to impose unskippable ads on consumers, and other even hoping to charge for the added functionality.
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