YouTube Eases the Way to More Revenue
New York Times, October 7, 2009
By Miguel Helft
YouTube appears to be mastering the art of turning video piracy into revenue for itself and its partners. Since last year, a growing number of media companies have stopped insisting that YouTube take down unauthorized clips. Instead, they are choosing to claim the videos as their own, and allowing YouTube to sell advertising when people watch them. The revenue is split between YouTube and the content owners.
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