FTC Tells Amateur Bloggers to Disclose Freebies or Be Fined
Wired, October 6, 2009
By Ryan Singel
Gadget bloggers and Amazon.com reviewers now must disclose freebies and financial interests or face fines up to $11,000, according to rules announced by federal regulators in an attempt to make word-of-mouth endorsements on the net easier to believe.
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