FTC Cracks Down on Blogger Payola, Celebrity Tweets
Advertising Age, October 6, 2009
By Michael Learmonth
The Federal Trade Commission is cracking down on blogger payola. The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any "material connection" to an advertiser, including payments for an endorsement or free product.
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