The Moguls' New Clothes
The Atlantic, September 25, 2009
By Bruce C. Greenwald, Jonathan A. Knee and Ava Seave
Media executives lament what the Web has done to their business. But that complaint conveniently ignores the dismal financial performance of most media conglomerates in the pre-digital era. Until media companies are willing to get back to basics and jettison the flawed thinking that has guided them over the past two decades, they will continue to disappoint their shareholders.
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