Will Rupert Murdoch Be the Pied Piper of Paid Content?
Time, August 12, 2009
By Belinda Luscombe
In making the announcement that he was going to start charging for online news content, Murdoch was butting into a debate that has risen several decibels since the recession hit. If Murdoch can somehow figure out how to make money while other companies wither in advertising-only models, he could have a little monopoly. But Murdoch may be barking up the wrong tree.
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