Video Consumption Goes Up, Willingness to Pay Down
MediaPost, August 5, 2009
By Gavin O'Malley
While consumers can't seem to get enough online video, their willingness to ever pay for the bulk of it remains remote, according to a new report. Accordingly, Hulu and YouTube might charge a fee for ultra-premium content such as movies and sports, and leave the rest of their inventory -- TV shows, news, humor, user-generated clips -- in ad-supported formats.
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