New York Times, August 4, 2009
By Stephanie Clifford

Most of the online world is based on a simple, if unarticulated, agreement: consumers browse Web sites free, and in return, they give up data -- like their gender or income level -- which the sites use to aim their advertisements. The new head of the Bureau of Consumer Protection at the Federal Trade Commission, David C. Vladeck, says it is time for that to change.

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