NYTimes.com Introduces Self-Serve Ads for Hyperlocal Sites
paidContent.org, July 22, 2009
By David Kaplan
The New York Times has opened up a self-serve ad system on its Web site for businesses who want to advertise on its hyperlocal sites. The Local, which consists of citizen-journalism blogs focusing on five neighborhoods in New Jersey and Brooklyn, will charge $5 CPMs for the ads.
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