Advertising Everywhere: Comcast Broadband Trials Bring Clutter Worries to Web Video
Reuters, July 16, 2009
By David Kaplan
One of the attractions online video has had for advertisers is the lack of clutter that's typically associated with broadcast and cable spots. But as Comcast's TV Everywhere broadband trials commence with CBS and a more than a dozen cable networks, the "full load" of advertising that's attached to offline programming could bring that problem online.
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