Here's a First: Live Commercials in a Scripted Show

Advertising Age, July 14, 2009
By Andrew Hampp

In what is believed to be a first, a scripted series will feature live commercials during six of its seven episodes. The shows stars humorously wax poetic about the virtues of products including Unilever's Klondike, Dunkin' Donuts, Mike's Hard Lemonade and Palm Pre.

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