Magazine Cover Ads, Subtle and Less So

New York Times, June 11, 2009
By Stephanie Clifford

Ads have been creeping onto magazine covers lately. Sometimes it's blatant, as at Scholastic Parent & Child, which has been running actual ads on covers. Sometimes it's subtle, as at Entertainment Weekly, which recently made its cover into a pocket. Popular Science is taking a different approach. It has created a cover sponsored by GE.

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