Advertising Losses Put Squeeze on TV News
New York Times, May 10, 2009
By Brian Stelter
Local TV news is searching for new business models as some balance sheets turn red. News is responsible for 40 percent to 50 percent of a station’s revenue on average, and many stations are still profitable. But owners see their audiences splintering, and they see their parent networks bypassing them on the Web. What they are struggling to maintain is relevance.
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