IBM Study Shows Telco CEOs Struggling to Adapt
GigaOM, May 5, 2009
By Stacey Higginbotham
The people running the world's telecom carriers are facing a threat to their core businesses. But instead of tackling the issue of being a dumb pipe through wholesale innovation, 40 percent of the survey respondents are looking to alter their revenue model through changes in pricing plans, such as metering, or new advertising schemes.
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