TV Networks Are Uneasy about Declining Advertising
Los Angeles Times, May 4, 2009
By Meg James
The start of the TV ad sales season began a little early. CBS unleashed a marketing blitz to tell advertisers, viewers and Wall Street that it stands out because it draws more viewers than any other network. Rival NBC, plans to unveil its fall prime-time schedule two weeks early. These moves underscore the uneasiness in the TV industry.
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