Keeping the News Crawl Running During Ad Breaks
New York Times, April 29, 2009
By John Consoli
In theory, cable networks that keep their news and information tickers rolling during commercial breaks could upset advertisers, which might feel that viewers are being distracted from their message. But media agency buyers and creative executives say they embrace the concept.
This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.
