Broadcasting & Cable, April 20, 2009
By Michael Malone

If Oprah can use Twitter, so can TV stations, said panelists at a recent conference. While many deride the microblogging trend as a narcissistic fad, panelists said Twitter can be used like a police scanner to ferret out tips, can offer transparency about the newsgathering process, and will make for a tighter bond with viewers.

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