Study: Viewers Turn to Local TV News in Tough Times
MediaWeek, April 5, 2009
By Katy Bachman
When times are tough, people turn more often to local TV for news. According to a new study commissioned by Hearst-Argyle, 99 percent of respondents said they are turning to local TV news at least as much as or more frequently than in the past due to the troubled economy.
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