An Icon that Says They're Watching You
New York Times, March 25, 2009
By Saul Hansell
A marketing professor at the Annenberg School for Communication has developed a plan that will alert Internet users about the behavioral advertising techniques being used on them. He wants to put an icon on each ad that signifies that the ad collects or uses information about users, with a click through to more information and an opt-out button.
This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.
