Future May Be Brighter, but It's Apocalypse Now
Advertising Age, March 23, 2009
By Bob Garfield
Chicken Little, don your hardhat. Nudged by recession, doom has arrived. It won't end of commerce or the end of marketing or news or entertainment. All of the above are finding new expressions online, and in time will flourish. But the present is apocalyptic. Any hope for a seamless transition from mass media and marketing to micro media and marketing are absurd.
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