Behind the Scenes at WNBC's New York Nonstop
Broadcasting & Cable, March 9, 2009
By Michael Malone
WNBC Local Media New York is another example of stations reinventing themselves as more than a batch of newscasts in their markets. NBC Local Media President John Wallace implored staffers to rethink their stations as "full-service local media production centers," cranking out pertinent content -- not strictly news -- at all times.
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