Media Lobbying: The New Era
Broadcasting & Cable, March 2, 2009
By Claire Atkinson and John Eggerton
The arrival of the Obama administration was greeted with cautious optimism and relief in many quarters of the media industry. But at least one government edict has provided media execs with something of a landscape hurdle: the administration's stricter view of lobbying. The president's position on generally keeping lobbyists at arm's length has many industry leaders wondering how best to make themselves heard on issues.
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