One-Way Media Lost the Election as Cable, Interactive Dominated
Advertising Age, November 10, 2008
By Michael Learmonth
The media winners in the presidential campaign were the ones that fed the public's desire for news where and when they wanted it: 24-hour cable TV news; participatory blogs that aggregate news of a political bent; Web sites that allow users to access media on their own terms and those that allow users to communicate and organize with each other.
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