Down with the Dial

Columbia Journalism Review, October 15, 2008
By Katia Bachko

As it is, voters have a snowball's chance in hell of forming their opinions based on the words and deeds of the candidates alone, given the barrage of opinion-posing-as-news to which they're subjected. The Perception Analyzer dial-group polls during the debates are just one more example of these opinion injections.

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