Wall Street Journal, July 9, 2008
By Kevin J. Delaney

Wringing ad revenue from YouTube is proving to be a challenge for Google. Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn't been as popular with big corporate advertisers. Yet YouTube is critical to Google's campaign to extend its advertising reach far beyond text ads tied to Web searches, its revenue powerhouse.

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