Federal Communications Commission member Jonathan Adelstein called the coming digital-TV transition a "win-win" proposition for broadcasters looking to market themselves and reconnect with their local communities.

Jonathan Adelstein

In a pretaped address at Promax/BDA North America 2008 here Wednesday, Adelstein urged broadcasters to approach the February 2009 switch to digital broadcasting as an opportunity to distinguish themselves through their efforts to inform viewers about the change.

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