Redlasso, an Internet startup that collects hours of footage from selected television networks, said it will continue to allow bloggers to search, clip and embed the video on their own sites.

The company explained its plans Thursday in response to a May 19 cease-and-desist letter from Fox, NBC and CBS, adding that it will continue to try to strike deals with the networks.

The company is also bringing on former Westinghouse and CBS CEO Michael Jordan as a senior advisor, acting as a liaison between the company and the networks.

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