For Big Media, No News is Good News

In case there was any doubt that media conglomerates are thumbing their noses at the public interest, the CW recently rolled out a series of bubbly ads in Washington, D.C. trumpeting the fact that they offer no news to local viewers.

CW's Nutty Professor

In one, a CW "professor" explains to a classroom that the "good news" about CW is that "there IS no news."

In another, rapper Biz Markie sings that CW "got what I need… drama, action and laughs, no news ain't that a blast."

What the CW's corporate owners at CBS and Time Warner forgot is that their stations' were granted license to the public airwaves in exchange for broadcasting that serves the "public interest, convenience and necessity."

Usually that means news and information that helps viewers participate in civic events and engage with other important developments in their community.

'No news ain't that a blast'

Sadly, the FCC seems also to have taken a lesson from the "professor's" own text book. The CW continues to broadcast no news in these markets without the slightest blink from the bureaucrats who are duty sworn to protect our airwaves from abuse.

It's ironic that these ads ran at the same time the FCC held a hearing in the other Washington, during which residents of Seattle sent a resounding message to FCC Chair Kevin Martin: our democracy can't survive on a steady diet of junk media.

Apparently, his friends at the CW missed that headline.

 


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