Nielsen: Product Placement On The Rise On Broadcast TV
Broadcasting & Cable, May 6, 2008
Product placement is way up on broadcast TV, but essentially flat on cable. That's according to a new study of prime time plugs by Nielsen for the first quarter of 2008. But cable still far outpaces broadcast in the number of such plugs.
TAGS:This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.







