Greg Watkins

As the co-founder and co-CEO of the urban Web site and music destination, AllHipHop.com, 35-year-old "Grouchy" Greg Watkins is fulfilling his childhood dream as an entertainment business pioneer and entrepreneur. With his partner, Chuck "Jigsaw" Creekmur, Watkins has built AllHipHop.com into the Internet voice of hip-hop culture. Born in Albany, N.Y., Watkins was intrigued by hip-hop since the age of six. He briefly flirted with a recording career as a member of his rap group, The Outfit, and in 1993 launched his label, Oblique Recordings. While pursuing a career as a music label owner, Watkins attended the Art Institute of Philadelphia, studying audio engineering and marketing and graduating with an associate’s degree majoring in music business. AllHipHop.com officially launched in 1998, and this year Watkins and Creekmur are commemorating a decade of success with their 10th anniversary grand celebration featuring the fifth annual AllHipHop.com week, a black college concert tour, and the "Back To The Future" festival in Capetown, South Africa. Now 15 years after forming Oblique Recordings, Watkins is relaunching the label with a talented stable of new acts. Watkins has received numerous tributes, including the Lifetime Achievement honor at the 2005 Mixtape Awards.