Bob McCannon

Bob has taught media education in middle, high and graduate school. He authored more than 40 resources, from college texts to videos, DVDs and CD-ROMs -- emphasizing a unique media-driven, interactive, Socratic methodology. Desiring truly independent media education, Bob co-founded the Action Coalition for Media Education (ACME), the only national media education organization that takes no money from Big Media and has a code of ethics. In October 2008, Bob will become the only non-pediatrician to win the coveted Holroyd-Sherry Media Education Award for effectiveness and dedication to the welfare of children from the American Academy of Pediatrics for whom he has done dozens of workshops. Bob's skills programs and definitions have been adopted in most states and worldwide. His curricula cover media issues from reform and democracy to gender, debt, health, math, science, economics and history. Bob's latest project was to author a comprehensive review of the media education and media literacy research literature that appears in Children Adolescents and Media, a college text due out in July 2008 with surprising data, causing Bob to create new techniques for maximizing media education. Bob directed the New Mexico Media Literacy Project for 14 years. Bob's at mccannon@flash.net.