Mari Castañeda

Mari Castañeda received her Ph.D. from the University of California San Diego in Communication. She is an associate professor in the Department of Communication at the University of Massachusetts Amherst and recently served as acting chair of her department. Castañeda is also a faculty member at the Center for Latin American, Caribbean and Latino Studies, and the Center for Public Policy and Administration. She is currently the chair of the National Association for Chicana and Chicano Studies. Castañeda is the author of various publications: "Television set production at the US-Mexico border: Trade policy and advanced electronics for the global market"; "Transborder ethnic marketing: NAFTA and the cultural production of the Hispanic audience"; "Segmentation, migration and reciprocities: Cultural policy and the growth of Spanish-language media in the U.S."; and "Spanish-language media in an era of deregulation." Her most recent article, "The Long March: The Complicated Transition to Digital Television in the U.S.," was published in the academic journal Television and New Media. Castañeda's fields of study include Spanish-language media and Latina/o cultural production, and the political economy of communication. She is currently working on a project that examines the cultural politics of Latina/o labor in media.